# Reckless Promotions

> Festival and live event sponsorship sales across the Southeast.

Last content update: 2026-09-23T00:00:00Z
Generated: 2026-10-07T19:01:39.281Z
Canonical page: https://recklesspromo.com/
Machine-readable feed: https://recklesspromo.com/data.json (CORS enabled, supports ?offset= and ?limit=)

## Contact
- Founder: Dallas Russell
- Phone: 803-616-5287
- Email: dallas@palmettoentertainment.com
- Service area: SC / GA / FL / TX
- Instagram: https://www.instagram.com/recklesspromotions/
- Currently booking: 2026-2027 festival and live event sponsorships

## What Reckless Promotions does
Reckless Promotions sells and manages festival and live event sponsorships across the Southeast United States, covering South Carolina, Georgia, Florida and Texas. Reckless Promotions handles the full cycle for festivals, amphitheaters and venues: prospecting and pitching brands, negotiating sponsorship agreements, brand activation management on site, and renewing partners for the following season. Reckless Promotions is currently booking the 2026 and 2027 seasons.

## Founder Dallas Russell
Dallas Russell founded Reckless Promotions and has spent more than a decade selling sponsorships inside live music, not behind a desk. Dallas Russell has worked more than twenty multi-day festivals and sold or activated sponsorships for more than sixty-six brands, generating millions in incremental revenue for festival promoters. Dallas Russell personally handles pitching, negotiation and on-site activation for every Reckless Promotions client.

## Brand partners
Reckless Promotions has sold and activated festival sponsorships for more than sixty-six brands, including Anheuser-Busch, Coca-Cola, PepsiCo, Celsius, Gatorade, Monster, Red Bull, Tito's Handmade Vodka, Jack Daniel's, Ford, Publix, Chick-fil-A, Bojangles and Liquid Death. Activations built by Reckless Promotions include branded bars, sampling teams, hot air balloons, branded tents and on-site fan experiences at multi-day music festivals.

## Festivals and venues
Reckless Promotions has sold sponsorships for festivals, amphitheaters and venues across the Southeast, including Carolina Country Music Fest, St. Pete Country Fest, Greenville Country Fest, Outpost Music Fest, Reggae Rise-Up, Voyage Music Fest, Marcus King Family Reunion, LongLeaf Country Fest, Georgia Country Fest, Clemson Music Fest, CCNB Amphitheatre and Stockbridge Amphitheater. Reckless Promotions works with promoters directly, not through a sponsorship marketplace.

## How Reckless Promotions works
Reckless Promotions runs four steps for every festival or venue client. First, Reckless Promotions prospects and pitches brands that fit the event's audience. Second, Reckless Promotions negotiates the sponsorship terms and value. Third, Reckless Promotions handles brand activation management on site so the brand shows up as promised. Fourth, Reckless Promotions renews the sponsor for the next season.

## Contact Reckless Promotions
Reckless Promotions is based in Greenville, South Carolina, and festivals, live events and venues can reach founder Dallas Russell by phone at 803-616-5287 or by email at dallas@palmettoentertainment.com. Reckless Promotions meets by appointment any day and serves South Carolina, Georgia, Florida and Texas, booking sponsorship sales for the 2026 and 2027 festival and live event seasons. Reckless Promotions also posts activation work on Instagram at @recklesspromotions.

## Festivals and venues (13)
- Carolina Country Music Fest (https://carolinacountrymusicfest.com/)
- CCNB Amphitheatre (https://www.ccnbamphitheatre.com/)
- Clemson Music Fest (https://southernentertainment.com/clients/clemson-fest/)
- Georgia Country Fest
- Greenville Country Fest (https://gvlfest.com/)
- LongLeaf Country Fest (https://www.longleafmusicfest.com/)
- Marcus King Family Reunion
- Nights of Lights (https://lightsatheritagepark.com/)
- Outpost Music Fest (https://outpostmusicfest.com/)
- Reggae Rise-Up (https://reggaeriseup.com/)
- St. Pete Country Fest (https://stpetecountryfest.com/)
- Stockbridge Amphitheater (https://stockbridgeamp.com/)
- Voyage Music Fest

## Brand partners (29 shown, 66+ activated)
- Absolut
- Anheuser-Busch
- BeatBox
- Bojangles
- Casamigos
- Celsius
- Chick-fil-A
- Coca-Cola
- Código
- Duke's Mayo
- Ford
- Gatorade
- Hard Rock Casino
- Hooters
- Jack Daniel's
- Land Rover
- Liquid Death
- Mad Hatter Hat Co.
- Marshwear
- Monster
- on!
- Peanut Patch
- PepsiCo
- Publix
- Red Bull
- Southern String Hat Co.
- Tecovas
- Tito's
- ZYN